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With his experience in new media, Sola Fajobi, the CEO/MD of Digital Interactive Media, before now, he has been exposed to content management. GIST PLUS can reveal that hoping to revolutionise television, in 2003, he conceptualized the Next Movie Star. “When I created the 
Next Movie Star, it was basically meant to be a talent hunt project. Along the line, I realised that there was no way you could create a talent hunt show without adding entertainment value to it. That was when I decided to work in the direction of a reality show”, he told us. At the time he created the Next Movie Star, reality show was not the in-thing. Only Gulder Ultimate Search show was created before this hard-working dude launched the Next Movie Star in January 2005. The Next Movie Star became the second reality show that took place in Nigeria. Today, the show that was set to discover new talents for the movie industry because Fajobi noticed that Nollywood kept making use of the same faces. “There was a need to create a platform to steer in new talents and propel their rise to prominence. ‘Another thing is that we wanted to provide excitement for TV viewers so that the show would have a strong entertainment value while providing advertisers with opportunity to connect with their target market.’ To a large extent, the aims and objectives of these shows are achieved because anytime the Next Movie Star is on; people are excited to view it. Advertisers get value opportunities to connect to their target market and they get it at a good price. More importantly, more talents are discovered for Nollywood”. GIST PLUS have it on good authority that the 2005 Next Movie Star winner, Kingsley Ogboso got a brand new car, while Tonto Dike and Annie Macauley came second and third. In 2006, it was Portia Yamahan, while Kevin Chuwang Pam who later won Big Brother Africa came second. The third edition was won by Enoch Hammond, a Ghanaian. He was presented with the prize of a car in 2007. In 2008, Avenette Sirleaf from Liberia won the show while Oyindamola Odesola, a Nigerian, won that of 2009. Last year saw Akilo Ilami, a student from University of Jos, won the coveted prize and these people were duly rewarded with their prizes of car and cash. “These people were not only fished out, they were also groomed and a platform of continuity has been given to them so that they are not relegated to the background. For example, “Excite TV” which has been running for two years now and some other drama series, movies and programmes including “Groove on TV”, strictly a music/party and lifestyle programme”. Fajobi, further revealed that in spite of all these, what that has kept him going are that “The Next Movie Star” is driven by passion, point blank. No more, no less. The passion keeps driving the team to make sure that every year they come out with news things. “Don’t forget that this is the only reality show that has gone outside the shores of Nigeria. If people can’t be proud of that, but only spread rumours, they are failures”. We gathered that the 2011 season of the show has begun in earnest, as entry forms are currently on sale. They new things about this year’s edition is that there will be NMS Nigeria taking place in Nigeria for Nigerian contestants, NMS West Africa, in the Gambia for West African Contestants, NMS Southern Africa in Malawi and NMS East Africa in Kenya for the contestants from those regions.
Next Movie Star, it was basically meant to be a talent hunt project. Along the line, I realised that there was no way you could create a talent hunt show without adding entertainment value to it. That was when I decided to work in the direction of a reality show”, he told us. At the time he created the Next Movie Star, reality show was not the in-thing. Only Gulder Ultimate Search show was created before this hard-working dude launched the Next Movie Star in January 2005. The Next Movie Star became the second reality show that took place in Nigeria. Today, the show that was set to discover new talents for the movie industry because Fajobi noticed that Nollywood kept making use of the same faces. “There was a need to create a platform to steer in new talents and propel their rise to prominence. ‘Another thing is that we wanted to provide excitement for TV viewers so that the show would have a strong entertainment value while providing advertisers with opportunity to connect with their target market.’ To a large extent, the aims and objectives of these shows are achieved because anytime the Next Movie Star is on; people are excited to view it. Advertisers get value opportunities to connect to their target market and they get it at a good price. More importantly, more talents are discovered for Nollywood”. GIST PLUS have it on good authority that the 2005 Next Movie Star winner, Kingsley Ogboso got a brand new car, while Tonto Dike and Annie Macauley came second and third. In 2006, it was Portia Yamahan, while Kevin Chuwang Pam who later won Big Brother Africa came second. The third edition was won by Enoch Hammond, a Ghanaian. He was presented with the prize of a car in 2007. In 2008, Avenette Sirleaf from Liberia won the show while Oyindamola Odesola, a Nigerian, won that of 2009. Last year saw Akilo Ilami, a student from University of Jos, won the coveted prize and these people were duly rewarded with their prizes of car and cash. “These people were not only fished out, they were also groomed and a platform of continuity has been given to them so that they are not relegated to the background. For example, “Excite TV” which has been running for two years now and some other drama series, movies and programmes including “Groove on TV”, strictly a music/party and lifestyle programme”. Fajobi, further revealed that in spite of all these, what that has kept him going are that “The Next Movie Star” is driven by passion, point blank. No more, no less. The passion keeps driving the team to make sure that every year they come out with news things. “Don’t forget that this is the only reality show that has gone outside the shores of Nigeria. If people can’t be proud of that, but only spread rumours, they are failures”. We gathered that the 2011 season of the show has begun in earnest, as entry forms are currently on sale. They new things about this year’s edition is that there will be NMS Nigeria taking place in Nigeria for Nigerian contestants, NMS West Africa, in the Gambia for West African Contestants, NMS Southern Africa in Malawi and NMS East Africa in Kenya for the contestants from those regions.
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